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Quitting smoking isn’t easy. It takes time. And a plan. You don’t have to stop smoking in one day. Start with day one. Let the Great American Smokeout event on the third Thursday in November be your day to start your journey toward a smoke-free life. You’ll be joining thousands of people who smoke across the country in taking an important step toward a healthier life and reducing your cancer risk. Plus, the American Cancer Society can help you access the resources and support you need to quit.

The tobacco industry peddles products that addict, sicken and kill. So how do they get people to use products like that? They have to fool them. They use youth-oriented marketing to make it seem cool, brightly-colored packaging to make it seem fun, and sweet flavors to make it seem harmless – all to hook another generation. Now, they’re trying to position themselves as “responsible” and “reformed,” as they vigorously fight efforts to reduce tobacco use and spend billions of dollars a year on marketing for their deadly and addictive products, much of it aimed at youth. They’ve even taken advantage of COVID-19 to push their products! It’s time to expose all their foolery. So on April Fools’ Day, we made a few jokes at their expense. (After all, they can afford it!) 

Help us #TakeDownTobacco year-round.

Search the activities database for ideas or create your own activities to engage your audience.

This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what WHO is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.